Views & Articles

Digital Natives Expect Seamless Experiences

Software user expectations are constantly evolving. As technology advances, their demands focus on speed, digitalization, convenience, accessibility. And in the arena of accounting, confidentiality and security are paramount concerns.¹

The customer’s experience of using your software is a key component of your long-term success. It’s no accident that the marketing slogan of one of the major online accounting platforms chose to highlight beauty as their key product attribute.

Joined up thinking

At one time there was quill and parchment. Today, most accounting uses some kind of digital platform. Yet for all the noise made about accounting moving to the cloud, the real prize for our economy from all this innovation is in danger of being overlooked.

Why we don't use blockchain

When we were roughing out the initial technical design of the core Bmbix service, we gave blockchain technology due consideration. Ultimately we felt that it was overkill for our use cases. We have written this article because it is a question we are often asked — why doesn’t Bmbix use blockchain technology.